Cookies Policy
This Cookie Policy details how we collect information from your device through the use of Cookies
Last Updated:31st October 23
About This Cookie Policy
Sky Bet Cookie Policy explains what cookies are and how we use them. For information about our use of your personal data, please see our Privacy Policy. Capitalised terms used in this Cookie Policy shall have the same meaning as defined in our Privacy Policy, unless otherwise defined within this Cookie Policy.
You should be aware that when you access or use our content, products and services, we may collect information from your devices through the use of ‘cookies’ and similar technologies. Cookies perform various different functions, often to improve your user experience. The purpose of this policy is to give you a clearer understanding of:
- What are cookies and similar technologies?
- Why do we use cookies?
- How we use cookies?
- How can you control the use of cookies?
What are cookies and similar technologies?
A cookie is a small (text) file that is stored by the browser on your computer when you visit our website. Similar technologies such as Web beacons, pixel tags, clear Gifs and Flash cookies work in similar ways storing information in images, gifs or plug-ins.
SDK’s (Standard Development Kits) are used on our mobile apps and provide core functionality as well as levels of tracking.
In this notice, the terms “cookies”, “similar technologies” or “trackers” are used interchangeably to refer to all technologies that we may use to store data in your browser or device or that facilitate collection of personal information.
Why do we use cookies?
Strictly Necessary, Functionality, Performance and Third Party Marketing/Targeting Cookies are used by our websites and apps to improve your experience, to ensure relevant content and functions are delivered and to display advertising relevant to your interests.
We use both session cookies and persistent cookies to perform various functions across our sites.
Session cookies are downloaded to your device temporarily for the period that you browse a particular website; these cookies might allow you to navigate between pages more efficiently or enable websites to remember the preferences you select. Persistent cookies can be used to help websites remember you as a returning visitor or ensure the online adverts you receive are more relevant to your interests.
We provide detailed information on cookie purposes in How we use cookies and in the Cookie Management functionality located on the footer of each service we provide.
How we use cookies?
When you visit our websites, Cookies will be placed on your device in two ways:
- 1.Cookies placed by Sky Betting & Gaming brand (Bet, Vegas, Casino, Poker, Bingo, etc.), as the site operator, are called “first party” cookies.
- Cookies may also be placed on your device by a party other than Sky Betting & Gaming. Such cookies are known as “third party” cookies. Examples of the uses of third party cookies include collecting information about browsing habits, providing tailored content to you and serving marketing and advertising that we believe is of interest.
While there are many different uses for first and third party cookies, the cookies used by us fall into one of the following four categories:
- Strictly Necessary Cookies
- Functionality Cookies
- Performance Cookies
- Third Party Marketing / Targeting Cookies
Set out in the tables below is more information on these categories of cookies, including their purpose and whether these cookies collect personal data. These tables provide summary information designed to help you understand our use of cookies more clearly. For granular, complete details on each individual cookie, including cookie name, host, duration, type (first vs. third party), category and description, please see the Cookie Management preference centre by clicking the link in the footer of our websites and apps.
| Cookie Type | Strictly Necessary Cookies |
| Purpose | These cookies are strictly necessary to enable you to navigate our websites/apps and to use the features you have requested during the course of your betting experience (such as using your bet slip). They are used to provide content to you, to provide products and services that you have requested and to provide a secure experience. You can set your browser or device platform to block or alert you about these cookies, but some parts of the product will not then work. |
| More Information | Here are some examples of strictly necessary cookies: Allowing you to navigate smoothly through our websites; To keep you logged in when you use our website so you are not required to log in every time you visit;Showing content in the best format for your device or browser and positioning it for your screen;To route your online requests to the best server available at the time;To ensure that our services are provisioned with security and fraud protection. |
| Data Collection | Yes, some of these cookies do collect your personal data in order to function. They may collect the following types of personal data:IP addressLocation dataIdentify you as being logged in to our websites |
| Cookie Validity | Most of these cookies are deleted when you close your web browser (browser session), but some may persist for different durations. These cookies are always active and cannot be switched off through the Sky Betting & Gaming Cookie Management preference centre. They can, however, be blocked through browser settings but please be aware that if they are blocked, you may not be able to use our sites, apps or services. |
| Cookie Type | Functionality Cookies |
| Purpose | These cookies are used to recognise you when you return to our websites and allow us to remember the choices you make and to enable us to provide improved features. They also enhance the functionality of our websites by storing your preferences. Functional cookies record information about choices you’ve made and allow us to provide more personal features. |
| More Information | Here are some examples of the uses of functionality cookies:To remember your preferences and settings such as location and marketing preferences, since your last visit;To remember if you have used a specific product on the website; andTo show you relevant and related links. |
| Data Collection | Yes, some of these cookies do collect your personal data in order to function. They may collect the following types of personal data:IP addressLocation dataIdentify you as being logged in to our websites |
| Cookie Validity | Functionality cookies persist for varying amounts of time. Functionality cookies can be deleted from your browser history at any point before their expiry time. |
| Cookie Type | Performance Cookies |
| Purpose | These cookies are used to collect information on website usage. Such cookies are used to provide aggregated statistics on visitors to our websites. These statistics are used for internal purposes to help us to test and improve the performance of our websites, providing a better user experience. If we cannot use these cookies, our ability to provide a smooth user experience across all devices may be degraded. |
| More Information | Here are some examples of the uses of performance cookies:To provide statistics on how our sites and apps are used;To see how effective our adverts are;To assess issues or errors within the user experience; andTo analyse functions and behaviour on our sites and apps. |
| Data Collection | While these cookies do not identify you personally while you are not logged in, they will collect your browser information and anonymised data, for the purposes outlined above.Some of these cookies are managed by third parties such as Google Analytics and Adobe. These third parties are not capable of using these cookies for any purpose other than those outlined above and they are unable to identify you with these cookies. If you are a customer of ours and logged in, the information derived from these cookies is combined with the account and other personal data we hold on you to help us understand your behaviour and deliver a more tailored experience to you. |
| Cookie Validity | Performance cookies are valid for varying periods. Some performance cookies are deleted once you close your browser, while others have an longer validity period. Such cookies can be deleted at any stage using your browser settings. |
| Cookie Type | Third Party Marketing/Targeting Cookies |
| Purpose | These cookies may be set through our website by us or by our third party partners. They may be used by us or by our third party partners to store information about your preferences and to show you relevant adverts on our website or our third party partner’s websites, to personalise our website, to tailor our marketing communications to you and to measure and improve our performance. These cookies may not contain any information that personally identifies you, but other personal data that we store about you may be linked to the information stored in and obtained from the cookies. You can choose to disable these cookies, but you will experience content and adverts that are less relevant to you. |
| More Information | Targeting cookies are used to:Collect information about browser habits to personalise website content and advertising;Link to social media networks who may use this information about your visit to target advertising to you (on our behalf);To provide advertisers with information on your visit so that they can present you with adverts that you may be interested in (on our behalf);Deliver content and marketing communications tailored to your interests based on information from your visit;To perform site retargeting. A retargeting pixel (a tiny unit of code) on our webpage leaves a cookie in the user’s browser, which causes our adverts to be displayed or to not be displayed to you when you visit certain websites within the retargeting network ); andTo perform search retargeting, which allows our adverts to be displayed on third party webpages, based upon your previous web search activities. |
| Data Collection | These cookies are placed, with your consent, by third party advertisers, such as Microsoft, Google, Facebook and Twitter / X, and third party suppliers who help us deliver our personalised digital advertising to you, such as Tealium. The cookies placed by third party advertisers are typically triggered to either track when someone comes to our sites or apps from an ad displayed on their platforms or to enable us to display advertisements to users on the advertisers’ platforms who have previously visited our sites or apps, with both scenarios allowing us to optimise and manage the advertising with those third party advertisers. Please note that data collected by these third party providers does not include direct identifiers such as name, email address, phone number etc. – instead, it is data that is linked to a particular browser or device and is typically linked to an advertiser specific randomly-generated ID number to match your browser or device with interest categories, which the advertisers use to then enable companies like us to target groups with particular interests within those advertisers’ environments. The advertisers, like Google, Facebook, Microsoft or Twitter, may use personal data they hold on you to build the interest categories within their environments but this is unrelated to and is not based on cookies served on our sties. For privacy and cookie information in relation to these advertisers, please go to their respective privacy and cookies information online (links are provided within our Cookie Management preference centre). Separately to cookies, we also use existing customer profile data to build our marketing audience lists and target those audiences (including through the use of third parties) with online personalised marketing. Therefore, if you are a customer of ours and want to remove yourself from all online personalised marketing, you will need to opt out of both (1) third party marketing/targeting cookies and (2) the use of your customer profile personal data for personalised marketing. |
| Cookie Validity | Third party cookies are valid for varying periods. Some cookies expire up to 13 months after they are last updated. Such cookies can be deleted at any stage using your browser settings. |
How can you control the use of cookies?
Cookie consent choices upon visiting Sky Betting & Gaming sites or apps
When you first visit one of our sites or apps, you will be presented with a banner which offers you a choice between:
- providing consent for all cookies (the “Allow all cookies” button);
- rejecting all optional cookies (the “Allow necessary only” button), which will block the use of such cookies on our sites or apps; or
- opening the Cookie Management preference centre (the “Manage Cookies” button) where you can tailor your choices on each cookie category or type.
Changing cookie preferences on Sky Betting & Gaming sites or apps
You can change your cookie preferences at any time by clicking the “Cookie Management” link in the footer of the site or app. This will open our Cookie Management preference centre, where, as explained above, you can choose which categories of cookies you want turned on or off.
If you change and remove your consent for a specific cookie category, it will result in the cookies being blocked or disabled on our sites and apps, meaning they will not be used by the first (us) or the third party serving the cookies. However, even though the cookies will not be used anymore, the disabled and unused cookies may still remain on your device. To remove unused and disabled cookies from your device, you can do so easily through use of your browser or device settings – see “Cookie control through browser settings” and “Cookie control through Apple iPhone iOS”.
Cookie control through browser settings
Generally, your web browser settings will provide controls that enable you to accept, refuse or delete all cookies, third party cookies or specific website cookies. So, if you want to block cookies at a browser level or third party level, rather than just on our Sky Betting & Gaming site or app, you can do so via your browser settings.
Different settings will be available within each browser but the instructions on how you can change the settings are easy to follow. Below, we provide links to these instructions with commonly used browsers. For more on managing cookies, visit www.allaboutcookies.org.
Please note that this section about cookie management via browser settings is general guidance being provided by us to help you manage your online activity and privacy but as we do not own or manage any of these browser or device processes, , you should contact the browser or device providers directly should you have any queries.
Cookie control through Apple iPhone’s iOS
The Apple iPhone’s operating system, iOS, enables iPhone users to choose which apps can track you or your iPhone across the web.
Control of third party cookies
For each category of cookies placed on our sites or apps, different third parties may be receiving data based on cookies placed on your device. Some of these third parties may be receiving data from cookies served directly by the third parties themselves (i.e. third party cookies), but, due to the way in which Sky Betting & Gaming implement cookies on our sites and apps, the third parties may also be receiving data from cookies placed by us (i.e. first party cookies). The third parties who receive data derived from each category of cookies include the following:
- Strictly Necessary Cookies include security, traffic management, fraud prevention and service enabling data moving to Akamai, Amazon Web Services, OneTrust, Playtech, SalesForce and Iovation;
- Functionality Cookies include data moving to SalesForce.
- Performance Cookies include data moving to Adobe, Google, Microsoft and New Relic.
- Third Party Marketing / Targeting Cookies include cookies served by Adobe, ComScore, Facebook, Google, Microsoft, Tealium, Twitter / X and YouTube.
Full details on each individual cookie being used on our sites and apps, either being placed directly by a third party or sending data to a third party via a first party cookie, is provided through the Cookie Management preference centre. This information includes the third party name, a link to the third party’s privacy and cookie information, and then full details on each individual cookie.
You can block third party cookies used by our sites and apps at any time, from your initial visit or any subsequent visit, by using the Cookie Management preference centre.
If you wish to block third party cookies at a browser level, you can do so by using your browser settings, as explained in “Cookie control through browser settings”.
Version 02/23 Published 31st October 2022